Mobile Analytics Specialist

2 weeks ago

Thiruvananthapuram, Kerala, India beBeeAnalytics Full time ₹ 15,00,000 - ₹ 25,00,000

Seeking a highly skilled professional to deliver top-notch mobile analytics and attribution services. As a key member of our team, you will be responsible for providing actionable insights and data-driven solutions to drive business growth.

The ideal candidate will have hands-on experience with mobile analytics tools such as Firebase, Adjust, Appsflyer, or Branch. Strong understanding of mobile attribution models and post-install event tracking is essential.

This role requires excellent technical skills, including the ability to troubleshoot SDK integrations, misfiring events, and discrepancies in MMP data. Clear communication skills are also vital to bridge technical insights with marketing needs.

Key Responsibilities
  1. Implement, audit, and optimize mobile analytics setups using various tools.
  2. Configure and troubleshoot in-app event tracking, conversion tracking, and attribution flows.
  3. Align app tracking setups with paid campaigns across multiple platforms.
  4. Support integration of SKAdNetwork (SKAN) for iOS campaigns and ensure data quality.
  5. Identify and resolve attribution discrepancies across platforms and reporting systems.
  6. Build dashboards to visualize mobile performance clearly.
  7. Document all technical setups and collaborate with performance marketing teams.
Required Skills & Experience
  1. 3-5 years of hands-on experience with mobile analytics tools.
  2. Strong understanding of mobile attribution models and post-install event tracking.
  3. Familiarity with iOS and Android tracking limitations, including ATT and SKAdNetwork.
  4. Experience working with paid acquisition tracking for mobile apps.
  5. Ability to troubleshoot SDK integrations, misfiring events, or discrepancies in MMP data.
  6. Clear communication skills to bridge technical insights with marketing needs.
Nice to Have
  1. Experience with server-to-server (S2S) integrations and APIs for advanced attribution.
  2. Knowledge of privacy-first tracking approaches and consent frameworks.
  3. Exposure to funnel reporting and cohort analysis for mobile growth.

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