Strategic Brand Developer

2 weeks ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 18,00,000 - ₹ 24,00,000

Job Role

Develop a distinctive marketing approach that aligns with the brand's vision and positioning through consumer insights, effective communication, and PR activities to build and strengthen the Brand Equity.

Job Context

  • Major Challenges:
  • Building a brand in a crowded market that resonates with evolving target consumers.
  • Defining and communicating the brand's positioning across diverse categories while staying connected to its core identity.
  • Understand and continuously track evolving consumer needs through multiple sources including research interventions.
  • Coordinate with multiple agencies under strict timelines ensuring quality delivery.
  • Cross-functional accountability and coordination with various teams internally like retail, visual merchandising, brand, projects, etc.
  • Implement activities within budget with high expectations on delivery front.

Key Responsibilities

  • Monitor competitive brand marketing activities.
  • Track market research data.
  • Gather intelligence on competitor activity constantly and incorporate changes in marketing communication plan.
  • Efficiency in marketing processes Agency Management Media plan effectiveness wrt reach and frequency Annual Brand Plan Process efficiency.
  • Build an Efficient Marketing Budget Execute on agreed Brand Objectives Define Brand Objectives in terms of salience in the target segment footfalls into the store consumer experience within the store and CRM Build Marketing Plans and Budget for executing on agreed objectives Innovate in marketing execution to build marketing cost efficiencies.
  • Customer engagement Plan the marketing Campaign Effectiveness Consumer Insights Management efficiency Eg quality of Consumer panel Forum findings report Consumer research analysis Reports.
  • Define Brand Positioning build a system to monitor brand performance Based on the Target Group profile work with the creative team to define the brand personality Define maintain relevance of the value dimension of the brand- both tangible intangibles Set Up a tracking system to periodically monitor and provide feedback to the creative team on Desired vs Actual Brand Positioning.
  • Develop Relationships with agency partners to build execute Communication Marketing plans Finalize selection of agency partners for execution of Marketing Plans Plan a comprehensive marketing strategy in line with the vision of the creative team with clear-cut timelines and well-defined measurement criteria Execute on communication and marketing plans ensuring that a consistent 360 degrees approach through all consumer touch points is in line with the Brands Point of View Ensure efficient Media Planning Buying.
  • Understand Define Continuously track evolving consumer needs Define track the targeted customer in terms of demographic psychographic profile Understand triggers influencing buying buying process and shopping behavior.
  • Impact the Brand Financials Monitor the marketing budget and expenditure Monitor Sales from new developments innovations in current category or a new category War on Costs.

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