Casual Game Growth Expert

1 day ago


Kolkata, West Bengal, India beBeeGrowth Full time ₹ 15,00,000 - ₹ 17,50,000
User Acquisition Manager Job Summary

This is a highly strategic role focused on scaling our portfolio of casual games through precision targeting, smart bidding, and relentless creative iteration.

We're seeking a performance-driven User Acquisition Manager with a sharp focus on ROAS optimization to lead paid growth across Android, iOS, and Facebook Instant Games. This individual will own campaign strategy, execution, and optimization across multiple channels — ensuring that every dollar spent translates into measurable revenue.

Key Responsibilities
Plan, execute, and continuously optimize paid UA campaigns across various ad networks.
Develop and manage budgets to maximize return on ad spend (ROAS) rather than just installs or click-through rate (CTR).
Analyze deep-funnel metrics such as payer conversion, average revenue per user (ARPU), and lifetime value (LTV) and adjust strategy based on true value generation.
Run sophisticated creative testing and iterate on high-performing ad types, including video, static, and playable ads.
Build robust attribution models and cohort analyses using AppsFlyer, Adjust, or similar tools.
Collaborate with product teams on monetization strategies, funnel optimization, and LTV-boosting features.
Report weekly on spend, performance, forecast accuracy, and opportunities to improve efficiency.

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