
Digital Marketing Strategist
5 days ago
Role Overview
As a Programmatic Lead, you will play a key role in providing innovative products and services to global agencies.
This exciting role entails managing day-to-day campaign performance across DSPs, coordinating campaign executions across regions, optimizing campaigns on DSPs through insights, monitoring, and adjusting pacing to ensure KPIs are met, developing best-in-class solutions with the agency team based on available technology, overseeing media tracking and analytics setup and implementation, communicating format, screen, and inventory performance to clients and agencies as needed.
Responsibilities- Manage programmatic campaigns for large clients
- Develop and implement digital marketing strategies
- Optimize campaign performance through data analysis
- Collaborate with cross-functional teams to achieve business goals
- 4-6 years of experience in digital programmatic buying
- Expert-level knowledge of demand-side platforms (DSP)
- Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics
- Ability to describe all possible KPIs and how they fit into the customer journey
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