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Ecommerce Growth Strategist

2 weeks ago

Delhi, Delhi, India autobrush Full time
About Us
At autobrush, we're on a mission to revolutionize oral health. We're a direct response, DTC, self-funded startup that's built on innovation, disruption, and unparalleled quality.

We're obsessed with our customers and passionate about creating a culture where our employees are valued. We believe in transparency, accountability, and open communication.

Job Description
We're seeking an Ecommerce Growth Strategist who can own and optimize our Shopify storefront. You'll drive revenue through meticulous optimization, ensuring every part of the purchase funnel is dialed in for performance.

This is a high-impact, high-accountability role where you'll be expected to keep up with a fast-moving, data-driven environment. You'll be responsible for making real-time optimizations, implementing changes quickly, and ensuring that autobrush's Ecommerce engine runs at peak efficiency.

Key Responsibilities:
  • Shopify & Funnel Optimization: Own and optimize the full buying experience—focusing on Shopify, Amazon, and other key digital storefronts.
  • Maximize RPS (Revenue Per Session) by improving checkout flows, landing pages, and ad-to-site experiences.
  • Optimize PDPs & product variants to increase conversion rates on both Shopify and Amazon.
  • Implement upselling & bundling strategies across Shopify (in-cart & post-purchase) and Amazon (PDP & multi-unit listings).
  • Apply learnings from Shopify CRO tests to Amazon PDPs, ensuring consistent performance optimization.
  • Maintain brand consistency across Amazon & Shopify, including pricing, promotions, and messaging.

Performance & CRO:
Analyze ad traffic flow and conversion bottlenecks, ensuring paid traffic translates to sales efficiently. Work with paid media teams to ensure landing pages match ad creative, offers, and intent. Run A/B tests, funnel experiments, and UX optimizations to improve checkout performance.

Admin, Process Management & Execution:
Keep the Ecommerce engine running: Ensure daily operations of the Shopify store are smooth, tracking site changes, pricing updates, and testing timelines. Be meticulously organized: Maintain detailed tracking of ongoing tests, funnel tweaks, and optimization projects.

Project & Team Management:
Lead Shopify development initiatives, collaborating with developers to execute growth-driving updates. Oversee QA processes for new features, ensuring error-free rollouts of site improvements. Manage product launches and promotions, coordinating execution across teams.

eCommerce Channel Consistency:
Owning the Shopify storefront first and foremost, ensuring learnings and optimizations translate consistently to all channels, including Amazon, Meta Shop, Shop App, etc. Analyze RPS & CVR across all sales channels to determine where to scale budgets for efficiency.