Digital Performance Director
2 weeks ago
Job Overview
Mindshare, a global agency with a presence in 116 offices across 86 countries, is seeking a Digital Performance Director. Reporting to the Partner-Digital, this role will oversee the client relationship and drive the digital agenda for respective clients. The Digital Performance Director will deliver integrated digital solutions to fulfill client objectives.
Key Responsibilities
- Analyse and track campaign performance, including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate, and other important metrics. Proactively make strategic recommendations to meet campaign goals and improve performance.
- Communicate with internal stakeholders on project development, timelines, and results. Collaborate with team members to meet objectives.
- Monitor and administer analytics dashboards and key reporting MIS tools. Regularly make recommendations for improving data availability.
- Stay ahead of the competition by analysing, keeping pace, and documenting search engine and PPC industry trends across web and mobile platforms. Adopt new/best practices on an ongoing basis.
Requirements
- Minimum 5 years' experience in media/communications strategy with at least 4 years in digital.
- Experience in handling large-size digital clients across categories.
- MBA preferred.
About Mindshare
Mindshare, born in Asia in 1997, is a global agency with more than 7,000 employees. We believe in being our clients' lead business partner, growing their business, and driving profitability through adaptive and inventive marketing. We achieve this through speed, teamwork, and provocation, operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing them.
About India
India is a mobile-first internet market with approximately 500 million smartphone users and low-priced data plans. The growth of digital is set to soar high due to changing consumer habits. With approximately 60 OTT offerings, 45 to 50 million e-commerce shoppers, and a young population, India presents significant opportunities for brands to innovate.
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