Digital Analytics Director
4 weeks ago
At Trakken GmbH, we are seeking a highly skilled Digital Analytics Director to join our team of experts in digital analytics, conversion optimization, ad tech, advanced analytics & AI, cloud engineering, and tech & data strategy. As a catalyst for cutting-edge digital marketing solutions, we act as a trusted partner for businesses looking to leverage the power of Google's ecosystem.
This role provides the ideal environment for individuals with a hunger for growth, responsibility, and the desire to shape their future. With Google in close proximity, the learning and development opportunities at Trakken GmbH are limitless.
The Role
As a Digital Analytics Director, you will play a key role in delivering Trakken GmbH's digital analytics projects for clients. You will be responsible for implementing and managing analytics tools, leading marketing analytics projects, and collaborating with specialists to drive business growth.
Responsibilities
- Implement and manage analytics tools such as Google Analytics 4 (GA4), and Google Tag Manager (GTM) for clients, including features Consent Mode and Enhanced Conversions.
- Consult with clients to understand their marketing analytics objectives, and leverage advanced capabilities in Google Analytics and Google Marketing Platform to deliver value.
- Communicate project status with clients on a regular basis, including presentations when required.
- Build strong client relationships that create more value for clients as we better understand their business needs.
- Support migrations from client-side to server-side tagging.
- Develop and maintain dashboards and reports to visualise key performance indicators (KPIs).
- Collaborate with other team members, including cloud engineering, ad tech specialists, data scientists and digital marketing experts, to deliver comprehensive solutions for clients.
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