Digital Content Strategist
14 hours ago
**Job Title:** Digital Content Strategist
About the Role:
We are seeking a highly skilled Digital Content Strategist to join our team at Digistart. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive content strategy that aligns with our short-term and long-term marketing goals.
Key Responsibilities:
- Content Strategy Development: Develop high-quality, original content that resonates with our target audience, including videos, graphics, blog posts, and social media posts.
- Content Calendar Management: Manage a content calendar to plan and schedule posts in advance, ensuring consistent and engaging content across all social media platforms.
- Engagement and Community Building: Engage with followers and respond to queries in a timely manner, fostering a strong community around our brand.
- Trend Monitoring and Analysis: Monitor social media and industry trends to stay ahead of the curve and analyze performance metrics to gauge content effectiveness.
- Collaboration and Adaptability: Collaborate with marketing, PR, and sales departments to align content with broader campaigns and adapt content to suit different social media platforms and their respective audiences.
- SEO and Advertising: Utilize SEO best practices to increase content visibility and engagement, and run social media advertising campaigns in line with the content strategy.
- Networking and Professional Development: Network with influencers and other content creators to expand reach and continuously improve by capturing and analyzing relevant data/metrics, insights, and best practices.
Requirements:
- Education: A bachelor's degree in marketing, communications, journalism, or a related field is preferred but not mandatory.
- Experience: Minimum 1 year experience in a similar role.
Salary Range: $60,000 - $80,000 per year, depending on experience and qualifications.
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