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Digital Health Marketing Specialist

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Thāne, Maharashtra, India beBeeMarketing Full time ₹ 80,00,000 - ₹ 1,20,00,000
About the Role

We're seeking a high-performing Digital Health Marketing Specialist to spearhead paid campaign execution, scaling installations and conversions for our wellness apps.

This role focuses on day-to-day ad campaign operation, optimizing funnels, and ensuring growth at scale.

If you excel at driving app growth through ads, experimenting with creatives, and leveraging analytics tools, we'd love to have you on board.

Key Responsibilities

  • Manage and optimize paid ad campaigns across multiple platforms to drive installations and conversions.
  • Create and iterate user acquisition funnels, ensuring profitable campaign scaling.
  • Leverage AI tools for creative testing, campaign automation, and performance optimization.
  • Analyze campaign and funnel data using industry-standard tools like AppsFlyer, CleverTap, and Google Analytics to identify growth opportunities.
  • Collaborate with design and content teams to test ad creatives, copy, and landing flows.
  • Stay updated on the latest performance marketing trends, platform updates, and new acquisition strategies.

Required Skills and Qualifications

  • Proven experience scaling mobile apps via paid ads across multiple platforms.
  • Experience running campaigns in major markets, including the US and EU.
  • Familiarity with Web2App Funnels.