Marketing Operations Expert
5 days ago
About Lingaro:
Lingaro Group is a pioneering data services partner to global brands and enterprises. We empower our clients to make informed decisions through our cutting-edge data services.
As a trusted partner for over 13 years, we have established ourselves as a leader in innovation, technology excellence, and high-quality data services. Our commitment to data excellence has created an environment that attracts top talent from around the world.
About the Role:
The Marketing Operations Expert will be responsible for overseeing the management and optimization of our clients' digital advertising technologies, ensuring seamless data flow and maximum ad operations efficiency. This role requires a deep understanding of advertising technology, particularly with SaaS ETL tools and META Business Manager operations.
We are seeking an experienced professional with a strong analytical mindset and excellent problem-solving skills. The ideal candidate will have extensive experience with META Business Manager, including domain verification, pixel setup, and conversion API implementation.
Key Responsibilities:
- Establish, maintain, and monitor media data ingestion pipelines using Funnel.io and Supermetrics
- Evaluate the accuracy and reliability of data ingested from various media sources
- Troubleshoot and resolve any data ingestion issues to maintain uninterrupted data flow
- Collaborate with internal teams to understand data requirements and optimize data pipelines accordingly
- Manage and oversee clients' Facebook Business Manager accounts
- Connect clients' Facebook Business Manager accounts to agency ad accounts
- Verify and own client domains within Facebook Business Manager
- Set up and manage tracking pixels and conversion APIs to ensure accurate tracking and reporting
- Stay updated with the latest changes and updates in META Business Manager and implement best practices
Requirements:
- Proven experience in managing data ingestion pipelines with tools like Funnel.io and Supermetrics
- Extensive experience with META Business Manager, including domain verification, pixel setup, and conversion API implementation
- Strong analytical skills and attention to detail
- Excellent problem-solving skills and ability to troubleshoot technical issues
- Ability to work independently and manage multiple projects simultaneously
- Strong communication skills and ability to work collaboratively with cross-functional teams
- Experience working in a digital marketing agency or similar role
- Certifications in META advertising platforms
- Familiarity with other ad tech tools and platforms
- Knowledge of data privacy regulations and compliance (e.g., GDPR, CCPA)
Why Choose Us?
Lingaro offers a supportive and collaborative work environment that values autonomy, creativity, and growth. Our comprehensive benefits package includes stable employment, flexible working hours, and unlimited access to the Udemy learning platform. Join our team and take the first step towards a fulfilling career in data services.
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