
Ecommerce Merchandiser Specialist
7 days ago
The Role of a Site Merchandiser
As a seasoned professional, you will play a pivotal role in driving customer engagement and sales performance on Amazon. Your primary focus will be on planning and executing site merchandising strategies, campaign management, and content optimization to create an unparalleled shopping experience.
Key Responsibilities:- Owning on-site merchandising, campaigns, and promotional events for the e-commerce business.
- Developing and executing the site merchandising calendar, including Gate Way campaigns, new product launches, program-led sales, and category-wide events.
- Tracking and analyzing customer behavior across search, browse, and purchase funnels to optimize traffic and conversion.
- Designing and refreshing storefronts based on customer demand and purchase patterns, from wire frame development to execution.
- Coordinating with design teams to create engaging, conversion-driven marketing assets.
- Developing, testing, and analyzing new merchandising strategies to improve engagement, documenting results, and sharing best practices.
To succeed in this role, you should possess:
- At least 1 year of experience in Site Merchandising / E-commerce Marketing (Amazon experience preferred).
- Bachelor's degree in Marketing, Business, or a related field.
- Strong written and verbal communication skills in English.
- Ability to manage multiple projects in a fast-paced, deadline-driven environment.
- Proficiency in Excel, with the ability to learn SQL, XML, and in-house merchandising tools.
- Experience in data analysis to optimize site performance and customer engagement.
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