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3 days ago
We are seeking a seasoned professional to lead our digital performance across multiple markets.
The ideal candidate will have a deep understanding of Google Ads and be able to develop and execute multi-market media strategies tailored to local behaviors and insights.
Key Responsibilities:- Campaign Planning: Plan, launch, and optimize Google Ads campaigns across Search, Display, YouTube, and Performance Max.
- Budget Management: Manage and scale advertising budgets to drive business growth.
- Data Analysis: Monitor campaign performance and conversions using GA4, Google Tag Manager, and in-platform tools.
- Strategy Development: Analyze data, identify trends, and continuously improve ROAS and CPA.
- Talent Collaboration: Collaborate with local teams to align messaging with business goals.
- A minimum of 3-5+ years of direct experience managing large-scale Google Ads campaigns.
- Demonstrated success in managing complex advertising operations.
- Targeting Strategies: Strong understanding of audience targeting, bidding strategies, A/B testing, and performance optimization.
- Analytics Expertise: Proficiency with GA4, Google Tag Manager, and conversion tracking setup.
- Experience in Southeast Asian markets is a strong plus.
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