Content Strategy Expert

3 days ago

Ahmedabad, Gujarat, India beBeeContentStrategist Full time ₹ 20,00,000 - ₹ 25,00,000
Medical Content Strategist

Job Summary:
We are seeking an experienced Medical Content Strategist to lead our content strategy with a deep understanding of clinical accuracy, SEO best practices, creative storytelling, and digital marketing. The ideal candidate will have both strategic thinking and hands-on execution skills to create engaging medical content that enhances doctors' digital presence and builds patient trust.

About the Role:
This role demands alignment of content with platform goals for doctor branding, patient engagement, and lead generation. You will collaborate with cross-functional teams to develop SEO-optimized medical content (blogs, articles, website copy, creatives, ads) tailored to individual doctor specialties and services. Your expertise in SEO & Digital Marketing Integration, Creative & Design Alignment, Market & Audience Insight, and Cross-functional Collaboration is highly valued.

Key Responsibilities:
  • Develop and execute a comprehensive content strategy to drive traffic, ranks high on search engines, and converts into action.
  • Collaborate with SEO and marketing teams to identify top-performing keywords, trending topics, and content gaps.
  • Lead the planning and development of medical content aligned with platform goals for doctor branding, patient engagement, and lead generation.
  • Partner with Growth, Tech, Product, and CRM teams for publishing automation, lead nurturing, and patient communication.


Requirements:
  • MBBS degree with strong flair for medical writing and marketing.
  • 3-4 years of experience in healthcare content, preferably in digital marketing agencies, health tech, or hospital marketing.
  • Proven ability to create impactful SEO and performance-driven content.
  • Familiarity with Google algorithms, SEM tools, and keyword planning.


Nice to Have:
  • Experience in customer-facing roles or handling doctor/healthcare professional relationships.
  • Prior exposure to brand storytelling, ad copywriting, or campaign ideation in the healthcare space.

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