Digital Advertising Manager
2 days ago
We are seeking a highly skilled Digital Advertising Manager to lead the planning, execution, and optimization of digital campaigns.
Main Responsibilities- Campaign Planning and Execution: Oversee campaign setup, execution, and delivery across various platforms, including programmatic channels and mobile UA networks.
- Performance Monitoring: Track daily performance metrics to ensure key indicators (CTR, CPI, CPA, ROI) are met.
- Campaign Optimization: Enhance delivery, scale, and efficiency by making data-driven decisions in real-time.
- Reporting: Prepare detailed campaign reports with insights and recommendations for clients and internal teams.
- Collaboration: Work closely with Account Managers to facilitate smooth communication with advertisers and internal teams.
- Troubleshooting: Promptly resolve issues related to tracking, delivery, or pacing.
- Experience: 1-3 years of experience in digital advertising management.
- Analytical Skills: Proven expertise in campaign reporting and optimization is essential.
- Ad Platform Experience: Hands-on experience with ad platforms (DSPs, Google Ads, Facebook Ads, MMPs like AppsFlyer/Firebase/Adjust) is required.
- Excel Proficiency: Strong proficiency in Excel/Google Sheets for reporting and analysis is necessary.
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