Social Media Director

6 days ago


Delhi, Delhi, India OPSWAT Full time
Join Our Team as a Social Media Director

At OPSWAT, we're on a mission to protect the world's critical infrastructure and secure our way of life. As a Social Media Director, you'll play a pivotal role in shaping our narrative and engaging with a massive audience across the global cybersecurity landscape.

About the Role

We're seeking a visionary leader to drive our social media strategy, oversee content creation, and drive audience growth and brand awareness across both current and emerging platforms. This role requires a balance of creativity and analytical thinking to ensure that our social media strategies are innovative, data-driven, and aligned with our overall business goals.

Key Responsibilities

  • Develop and execute comprehensive organic social media strategies that align with paid media strategies and overall corporate objectives focused on driving brand growth.
  • Ensure OPSWAT's visibility amongst its target audiences and competitors across core social media channels.
  • Identify and capitalize on emerging trends for content creation, including video content, that supports organic growth and audience engagement.
  • Expand OPSWAT's audience base and increase engagement across social media channels through strategic initiatives to attract new followers and cultivate brand advocates.
  • Build an influencer program to elevate OPSWAT's brand visibility and effectiveness.
  • Oversee the development, management, and evolution of the social media strategy and content calendar, ensuring alignment with overall marketing goals.
  • Orchestrate content amplification on social media both globally and locally in different regions worldwide and across marketing teams and tailor strategies to resonate with local markets while maintaining a cohesive global brand narrative.
  • Develop programs that enable and encourage OPSWAT leadership, subject matter experts, and employees to be active on social media.
  • Work closely with the analytics team to integrate and measure the value and impact of the global social media strategy, measures, and actions on a daily basis.

What We're Looking For

  • A minimum of 10 years of relevant professional experience in leading a social media function in a B2B organization, with a strong background in cybersecurity.
  • Editorial knowledge and a proven track record of growing a large social media presence across different social media platforms.
  • Bachelor's Degree in a marketing, communications, digital media, or a related field, with a master's degree or MBA a plus.
  • Advanced communication skills, including senior leadership presentations and meetings.
  • Demonstrated ability to adapt strategies for different markets and cultures, with a sensitivity to global audience nuances.

Why Join OPSWAT?

OPSWAT is an equal opportunity employer, committed to providing an environment where equal employment opportunities are extended to all employees and applicants, free of discrimination and harassment of any type. We celebrate diversity and are passionate about leveraging social media to strengthen our corporate brand perception on a global scale.



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