**Marketing Operations Lead

2 weeks ago

Jaipur, Rajasthan, India beBeePerformance Full time ₹ 15,00,000 - ₹ 21,00,000

**Job Title:** Performance Specialist

Our organization is seeking a skilled Performance Marketing Expert to lead our team. The ideal candidate will have a strong analytical mindset, a passion for ROI-driven marketing, and a proven track record of managing campaigns with measurable results.

  • Develop, execute, and optimize performance marketing campaigns across various platforms.
  • Create media plans and execute them efficiently with a proven track record of 10X+ ROAS in EdTech.
  • Proven skills, strategy, and outcome-driven campaign execution with programmatic ads and media buying.
  • Analyze campaign performance using analytics tools and make data-driven decisions.
  • Manage budgets and ensure efficient allocation across channels to maximize quality of lead generation.
  • Create and optimize ad copies, creatives, and landing pages for better conversion rates.
  • Conduct A/B testing of ads and landing pages to improve campaign performance.
  • Collaborate with the content, design, and sales teams to ensure campaign alignment with overall goals.
  • Track KPIs such as CTR, CPL, CPA, ROAS, etc., and report campaign performance regularly.
  • Stay up-to-date with platform changes, industry trends, and best practices.

**Required Skills and Qualifications:**

  • Bachelor's degree in Marketing, Business, or related field.
  • 3+ years of hands-on experience in running paid ad campaigns.
  • Strong understanding of performance metrics and ability to analyze and interpret data.
  • Experience with tools like Google Ads Manager, Facebook Ads Manager, Google Analytics, Tag Manager, DV360, and Excel.
  • Strong copywriting and creative judgment skills.
  • Good communication and project management abilities.

**Benefits:**

  • Full ownership of performance campaigns that directly influence student acquisition and revenue growth.
  • Opportunity to work with a passionate and experienced team.
  • Competitive salary and performance-based incentives.
  • Continuous learning and growth opportunities.

**How to Apply:**

Please submit your application along with a Campaign Portfolio (Optional but Preferred) – Links or PDFs showcasing past campaign results, creatives, ROAS/CPL data, or case studies.

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