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App Growth Specialist

1 week ago


Delhi, Delhi, India Studio Mosaic Full time

Job Description:

Responsibilities:

  • Communicate with clients regularly and ensure delivery of all client objectives
  • Create an overall growth strategy for the app for user acquisition & retention depending on client requirements
  • Undertake Appstore Optimisation (ASO) including keywords, screenshots, preview video, reviews and everything else that impacts the app's appstore presence
  • Advertise on mobile app marketing channels, such as Facebook Ads, Google Ads, Apple Search Ads, and optimize campaigns to achieve desired performance goals
  • Audit the app and suggest improvements to improve in-app conversion rates
  • Make analytics and data driven decisions to optimize acquisition & retention strategy
  • Prepare and study weekly performance reports for all clients to analyze past performance and prepare strategy going forward
  • Frequently communicate with clients to discuss performance updates, changes and strategy