Senior Client Campaign Lead

4 days ago

Chennai, Tamil Nadu, India beBeeAccountManagement Full time ₹ 80,00,000 - ₹ 1,50,00,000

The key role of this position is to oversee the management of campaigns across Dentsu clients within the Addressable team.

Key Responsibilities:
  • Works closely with the media team to guarantee all tracking is in place and mapping correctly, continuously monitoring campaigns for optimal performance.
  • Coodinates with the media team to identify, report, and resolve technical issues promptly.
  • Provides detailed weekly revenue forecasts and responds to billing enquiries for all monthly performance activity.
  • Offers expert advice to communicate with clients and explain campaign progress or address blocking issues effectively.
  • BUILDs campaign proposals including tactics matching overall advertiser goals.
  • Exports data from ad server interfaces and combines it with DSP data points as needed.
  • Maintains in-depth knowledge of the programmatic ecosystem, staying updated on new ad technology functionality and potential opportunities.
  • Contributes to updating best practices and offers insights on improving campaign effectiveness.
  • Provides consultative ideas to Operations, Accounts, and Commercial teams to help with pitching new business and improving processes.

This role demands a strong understanding of the programmatic ecosystem and ability to stay up-to-date with industry developments.

Tech Requirements:
  • Proficiency in ad server interfaces and DSP data points.
  • Familiarity with programmatic advertising technologies.
  • Ability to work with large datasets and analyze campaign performance.

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