Growth Optimization Specialist

2 days ago

Mumbai, Maharashtra, India beBeeManager Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Job Title: User Acquisition Manager

About Flecks Labs is a casual games development company that offers delightful mobile experiences worldwide. To support our growth, we are looking for a skilled User Acquisition Manager to drive profitable and scalable growth through precise targeting, smart bidding, and creative optimization.

Role Overview

We need a performance-driven User Acquisition Manager with a focus on Return On Ad Spend (ROAS) optimization to lead paid growth across multiple channels – ensuring every dollar spent translates into measurable revenue.

This role is ideal for a marketer who treats growth as a mathematical problem, thrives on efficiency, and knows how to scale campaigns profitably.

Key Responsibilities

  • Plan, execute, and continuously optimize paid user acquisition campaigns across high-performance ad networks.
  • Develop and manage budgets with the goal of maximizing ROAS, not just installs or Click-Through Rate (CTR).
  • Analyze deep-funnel metrics (e.g., payer conversion, Average Revenue Per User (ARPU), Life-Time Value (LTV)) and adjust strategy based on true value generation.
  • Run sophisticated creative testing and iterate on high-performing ad types (video, static, playable).
  • Build robust attribution models and cohort analyses using AppsFlyer, Adjust, or similar tools.
  • Collaborate with product teams on monetization strategies, funnel optimization, and LTV-boosting features.
  • Report weekly on spend, performance, forecast accuracy, and opportunities to improve efficiency.

Requirements

  • At least 2 years of user acquisition experience in casual mobile games or performance marketing with a strong ROAS mandate.
  • Deep expertise with Meta Ads, Google App Campaigns, and rewarded video networks.
  • Track record of scaling user acquisition with positive unit economics.
  • Strong analytical mindset with fluency in Excel, cohort models, Customer Acquisition Cost (CAC)/LTV analysis, and predictive ROAS models.
  • Familiarity with attribution platforms (AppsFlyer, Adjust) and key metrics (ARPU, ARPDAU, retention).
  • Experience running campaigns on both Android and iOS; comfort with SKAN and IDFA constraints.
  • Strong sense of creative testing strategy and knowledge of what works in casual game ads.

Bonus Points

  • Experience with Facebook Instant Games and optimizing HTML5 campaigns.
  • Background in game monetization (e.g., In-App Purchases (IAP), rewarded ads) and live ops.
  • Ability to brief and evaluate creative teams with performance-first instincts.
  • Passion for casual gaming and interest in behavioral psychology for player acquisition.

What We Offer

  • Competitive salary + equity.
  • High ownership role focused on scaling games profitably.
  • Remote-first culture with flexible hours.
  • Work with a sharp, driven team that values experimentation and results.
  • Access to real-time data, automation tools, and budget autonomy to execute fast.

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