Chief Digital Performance Specialist

1 week ago

Kota, Rajasthan, India beBeeDigitalMarketing Full time ₹ 15,00,000 - ₹ 28,00,000

Nair Systems is a leading-edge technology consulting and professional services firm focusing on Digital Banking, Artificial Intelligence, Big Data & Data Analytics, Cyber Security, Blockchain, and Cryptocurrency.

This role will support in optimizing conversion tracking, tag management, and overall website performance analytics. A good knowledge of URL Path, UX Design, Google configuration, and Oracle Tools is required.

The main objective of this role is to ensure that the right requests are raised, aligned with the goals of the marketing and media teams, making the website more customer-centric. The person should work closely with both the marketing team and the UX agency to improve the overall website structure.

Key responsibilities include:

  1. Restructure the current URL architecture to make it more user- and SEO-friendly, improving discoverability and on-site navigation.
  2. Collaborate with UX and IT teams to implement restructured links and ensure consistency across user journeys and digital touchpoints.
  3. Implement and configure Google Tag Manager across the website to enable precise tracking of key user actions such as button clicks, form submissions, and scroll depth.
  4. Identify and map engagement patterns across landing pages to highlight high-conversion opportunities and content gaps.
  5. Conduct page-level conversion audits, offering insights to improve performance in line with campaign goals.
  6. Oversee quality assurance (QA) testing to validate that all user tracking is correctly deployed and that data is being captured accurately.
  7. Develop and manage a structured performance reporting system to monitor KPIs, ensuring alignment with campaign performance objectives.

A strong understanding of GA4 and other analytics tools is necessary for this role. The ideal candidate will have 5-7 years of experience and be able to start within 2 weeks. If you are interested in this opportunity, please send your latest resume in MS Word format at your earliest convenience.

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