E-commerce Advertising Specialist

10 hours ago

Thiruvananthapuram, Kerala, India beBeeAdvertising Full time ₹ 9,00,000 - ₹ 15,00,000
About the Role:

We are seeking a highly skilled advertising professional to manage and optimize digital campaigns, ensuring maximum return on investment (ROI) for our e-commerce clients.

Key Responsibilities:

  • Campaign Strategy & Optimization:
    • Develop, execute, and continuously improve Meta Ads (Facebook & Instagram) for e-commerce brands.
    • Analyze campaign performance and implement data-driven adjustments to enhance efficiency.
    • Identify and test new audience segments, bidding strategies, and ad placements.
    • Drive e-commerce growth with a focus on achieving high ROI.
  • Market Analysis & Creative Development:
    • Monitor market trends and conduct competitive analysis to identify emerging strategies.
    • Utilize Meta Ad Library and ad spy tools to research and replicate high-performing creatives.
    • Provide insights on creative performance and recommend optimizations.
  • Collaboration & Coordination:
    • Work closely with graphic designers and video editors to develop high-converting ad creatives.
    • Provide clear, detailed creative briefs to ensure alignment with marketing strategies.
    • Maintain effective communication with internal teams to streamline campaign execution.
  • Performance Tracking & Reporting:
    • Analyze key performance indicators (KPIs) and prepare performance reports.
    • Utilize data to adjust bidding strategies, audience targeting, and creative elements for better results.
    • Stay updated with changes in advertising platforms, algorithm updates, and industry best practices.

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