Cloud Marketing Automation Specialist

1 day ago

Lucknow, Uttar Pradesh, India beBeeDeveloper Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Job Description

We are seeking a skilled and experienced developer to join our team. As a Salesforce Marketing Cloud Developer, you will be responsible for designing, developing, and maintaining robust and scalable marketing solutions on the Salesforce Marketing Cloud platform.

The ideal candidate should have a solid background in implementation and support of Salesforce Marketing Cloud.

This role involves working with cross-functional teams to drive business growth through innovative marketing strategies.

Your responsibilities will include:

  1. Designing and developing marketing automation solutions using Salesforce Marketing Cloud, including email marketing, push messages, journey builder, automation workflows, and personalized content.
  2. Configuring and customizing Salesforce Marketing Cloud to meet specific business needs, including creating data extensions, implementing dynamic content, and managing subscriber lists.
  3. Developing and maintaining complex SQL queries and data-driven automation processes to manipulate and transform data within Salesforce Marketing Cloud.
  4. Integrating Salesforce Marketing Cloud with other systems, such as CRM platforms or external data sources, using APIs and custom integration methods.
  5. Building AMP Scripts while creating Email templates and using data from data extensions.
  6. Building and Validating HTML and CSS.
  7. Monitoring and troubleshooting marketing automation processes, ensuring data integrity, campaign deliverability, and optimal system performance.
  8. Conducting quality assurance testing to validate the accuracy and functionality of marketing automation campaigns and journeys.
  9. Creating Reports and Dashboards to measure KPIs of campaigns.
  10. Performing Root Cause Analysis if KPIs are not achieved.
Required Skills and Qualifications
  • Bachelor's degree in Computer Science, Information Technology, or a related field.
  • Certification like Salesforce Marketing Cloud Email Specialist, Marketing Cloud Consultant, Marketing Cloud Developer.
  • 4-5 years of hands-on experience in Salesforce Marketing Cloud implementation and execution of marketing campaigns.
  • Strong understanding of marketing automation concepts, including email marketing, segmentation, personalization, and customer journey mapping.
  • Proficiency in Salesforce Marketing Cloud configuration and customization, including data extensions, contact builder, automation workflows, and content builder.
  • Solid knowledge of SQL and experience in developing complex queries and data manipulation within Salesforce Marketing Cloud.
  • Experience with Salesforce Marketing Cloud APIs and integration methods, including SOAP and REST.
  • Familiarity with HTML, CSS, and AMPscript for email template customization and dynamic content creation.
  • Strong analytical and problem-solving skills, with the ability to troubleshoot and resolve technical issues related to marketing automation processes.
  • Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
Benefits

Our company values include Customer Success, Trust, Integrity, Collaboration, Innovation, Inclusion, and Accountability.

As a member of our team, you will have opportunities to grow professionally and personally, working on challenging projects and collaborating with talented individuals.

Others

Experience with other Salesforce products, such as Sales Cloud or Service Cloud, is a bonus.

Ability to adapt to a fast-paced, dynamic environment and manage multiple priorities simultaneously.

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