Senior Digital Media Strategist

3 hours ago


India Social Beat Full time

Social Beat, a leading digital growth partner, is seeking an analytically-minded Senior specialist to develop, execute, and optimize paid digital campaigns across Meta, Google, and Marketplace ecosystem.

This role has a focus on leading certain businesses with a mix of branding and performance campaigns. Experience in managing app campaigns is a plus.

Key Responsibilities:

  1. Execute, manage and optimize paid digital campaigns across various platforms using native and third-party tools.
  2. Responsible for channel planning across digital placements, including RTB and Open Web.
  3. Collaborate with Account teams to translate client needs into campaign strategies that over-deliver on their needs.
  4. Develop in-depth and technical reporting to showcase performance, both for clients and within the agency.
  5. Manage ad tech vendors to execute campaigns.
  6. Mentor junior team members.
  7. Experience with ad serving solutions, tag management, and operations is a strong plus.
  8. Proven record of managing multiple projects simultaneously.

Requirements:

  1. 2-3+ years of experience working in media technology platforms.
  2. Demonstrates understanding of media basics and concepts.
  3. Working knowledge of Syndicated tools (GA, GDS, GTM, Pixels, Appsflyer, etc).
  4. Understanding of optimization platforms & trafficking platforms.
  5. Microsoft Office Software (Outlook, Excel, Powerpoint, Word, etc).
  6. Team player.
  7. Thinks Strategically.
  8. Creative Thinker.

About Social Beat:

Social Beat is a Google Premier Partner, Facebook Business Partner, and works closely with ecosystem partners like Hotstar, Amazon & LinkedIn. With a focus on growth and ROI, they bring creativity and performance marketing together.



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