Data-Driven Marketing Analyst

4 weeks ago

Bengaluru, Karnataka, India Epsilon Full time

Marketing Analytics Role Overview

The Marketing Analytics and Reporting role plays a pivotal part in the planning, development, and execution of Epsilon's marketing campaign reporting capabilities.

This role is an integral part of a team chartered with enhancing marketing's performance through measurement planning, sharing advanced analyses, and developing actionable insights.

Epsilon seeks a strategic, collaborative, and dynamic individual to lead our analytics, data, and measurement capabilities.

Responsibilities include:

  • Provide strategic thought leadership on audience segmentation and historical campaign performance to implement strategies with data-driven insights.
  • Demonstrate a strong ability to leverage Salesforce data to deliver insights and communicate recommendations to stakeholders across multiple leadership levels.
  • Build business relationships in the organization to promote data governance initiatives and align data across departments.
  • Create reports that analyze the effectiveness of activations run in partnership with third-party vendors to aid in negotiation and objective setting for the future.
  • Implement a measurement planning process that outlines campaign objectives, tracks metrics that measure success, and identify areas of focus.
  • Help manage lead tracking and ROI measurement within Salesforce.
  • Implement and grow automation and dashboard capabilities.
  • Collaborate with both front-line marketers and senior leaders.
  • Additional responsibilities as assigned.

Requirements

  • 5+ years professional work experience in analytics that demonstrates increasing responsibilities and results. Digital marketing a plus.
  • Proficient knowledge of Salesforce including best practices, methodologies, data extraction, and reporting capabilities.
  • Experience with digital campaign measurement and optimization.
  • Excellent verbal and written communication skills; ability to work with and present to all levels and functions of the organization.
  • The ability to project manage with remote contributors and stakeholders efficiently and effectively.
  • Resourceful, results-oriented, and collaborative team player with good follow-through capabilities.
  • Experience in marketing analytics and good understanding of marketing domain.
  • Enthusiastic self-starter; ability to be flexible and multi-task.
  • A working knowledge of analytic tools (reporting systems, dashboards, automation).
  • Applicable industry knowledge (media, advertising, tech, etc.).
  • Strong proficiency in MS Office, especially PowerPoint and Excel.

  • Data Driven Business Analyst

    4 weeks ago

    Bengaluru, Karnataka, India promilo Full time

    Job Title: Data Driven Business AnalystAbout the Role:We are looking for a skilled Business Analyst to join our team at Promilo. As a Business Analyst, you will be responsible for analyzing business data to gain insights and make informed decisions. Your role will involve working closely with our marketing and product teams to identify areas for improvement...

  • Business Analyst

    4 weeks ago

    Bengaluru, Karnataka, India WNS Global Services Full time

    Job Title: Business AnalystIn this role, you will be responsible for analyzing data to inform business decisions. You will work closely with cross-functional teams to identify business needs and develop data-driven solutions.Key Responsibilities:- Analyze data to identify trends and insights- Develop and maintain data visualizations- Collaborate with...

  • Business Analyst

    4 weeks ago

    Bengaluru, Karnataka, India Oracle Full time

    As a Business Analyst, you will be responsible for driving business growth through data-driven insights. You will work closely with cross-functional teams to identify business opportunities and develop strategic solutions.Key Responsibilities:Analyzing business data to identify trends and insightsDeveloping and implementing data-driven solutions to drive...

  • Senior Marketing Data Analyst

    4 weeks ago

    Bengaluru, Karnataka, India Nexthire Full time

    Job Title: Senior Marketing Data AnalystJob Summary:We are seeking a skilled Senior Marketing Data Analyst to join our team. The ideal candidate will have a strong background in marketing analytics and experience working with large datasets.Key Responsibilities:Collect, clean, and analyze data from various marketing channels to uncover trends, patterns, and...

  • Market Research Analyst Manager

    6 days ago

    Bengaluru, Karnataka, India OnePaper Research Analyst PVT LTD Full time

    About UsOnePaper Research Analyst PVT LTD is a leading company in the financial services industry.Job DescriptionWe are seeking an experienced Market Research Analyst Manager to join our team. As a key member of our research department, you will be responsible for overseeing market research projects, analyzing data, and providing guidance to junior team...

  • Data-Driven Digital Marketing Specialist

    4 weeks ago

    Bengaluru, Karnataka, India iQuanti Full time

    Job Role and ResponsibilitiesAs a Senior Digital Analyst at iQuanti, you will plan, manage, and optimize paid marketing campaigns across digital channels. Your primary goal will be to meet client objectives by executing online marketing campaigns across multiple channels such as Search, Display, Remarketing, content, affiliate, and Social. You will be...

  • Data-Driven Social Media Analyst

    3 weeks ago

    Bengaluru, Karnataka, India Rubrik Full time

    Job SummaryRubrik is seeking a skilled data-driven social media analyst to join our marketing team. As a key member of our team, you will play a pivotal role in driving our social media success through comprehensive listening, competitive analysis, and data-driven insights. This role will be based in Bangalore, India, and report directly to the Senior...

  • Data Analyst

    4 weeks ago

    Bengaluru, Karnataka, India Nexthire Full time

    Marketing Analytics RoleWe are seeking a skilled Data Analyst to join our team and contribute to our marketing analytics efforts. This role involves analyzing marketing data, generating actionable insights, and supporting data-driven decision-making processes.The successful candidate will have a strong background in marketing analytics and be able to...

  • Data-Driven Web Analyst

    3 weeks ago

    Bengaluru, Karnataka, India viraaj hr solutions Full time

    The role of Web Analytics at Viraaj HR Solutions plays a pivotal part in optimizing online performance, making data-driven decisions, and enhancing user experience for the organization. By leveraging analytical insights, this role empowers the business to understand user behavior and make informed strategic decisions.Key Responsibilities:Utilize web...

  • Data-Driven Pricing Specialist

    4 weeks ago

    Bengaluru, Karnataka, India Murf Full time

    Pricing Insights AnalystWe are seeking a skilled Pricing Insights Analyst to join our team at Murf. As a Pricing Insights Analyst, you will play a key role in analyzing user behavior, benchmarking pricing against competitors, and developing data-driven pricing strategies for our products.Key Responsibilities: Gather and analyze user behavior data to...

  • Business Intelligence Analyst

    4 weeks ago

    Bengaluru, Karnataka, India Blue Yonder Full time

    Job Description:We are seeking a skilled Data Analyst to join our team at {company}. As a Data Analyst, you will play a crucial role in driving business growth by analyzing and interpreting complex data. Your primary responsibility will be to develop and maintain reports, dashboards, and data visualizations to inform business decisions.Key...

  • Marketing Data Analyst

    4 weeks ago

    Bengaluru, Karnataka, India Zeta Global Full time

    Marketing Data AnalystWe are seeking a highly motivated Marketing Data Analyst to join our team. As a Marketing Data Analyst, you will be responsible for analyzing data to identify potential opportunities to create new products and enhance the capabilities of existing ones.Responsibilities:• Be the subject matter expert for multiple products from the Zeta...

  • Data Analyst

    2 weeks ago

    Bengaluru, Karnataka, India NTT DATA Full time

    About the Role:We are seeking a skilled Data Analyst to join our team in Bangalore, India. As a Data Analyst, you will be responsible for collecting and storing data on sales numbers, market research, logistics, and linguistics. Your technical expertise will ensure the quality and accuracy of the data, which will be processed and presented in ways to help...

  • Data Analyst

    4 weeks ago

    Bengaluru, Karnataka, India NTT DATA Full time

    Job Title: Data AnalystJob Summary:NTT DATA is seeking a skilled Data Analyst to join our team in Bangalore, India. As a Data Analyst, you will be responsible for extracting, transforming, and loading data from various sources, ensuring data quality, integrity, and accuracy.Key Responsibilities:Perform data cleansing, validation, and preprocessing to prepare...

  • Business Systems Analyst

    7 days ago

    Bengaluru, Karnataka, India Talent21 Management and Shared Service Pvt Ltd Full time

    About the RoleWe are seeking a highly skilled Business Systems Analyst to join our team at Talent21 Management and Shared Service Pvt Ltd. As a key member of our organization, you will play a crucial role in driving business growth and success through effective data analysis and system implementation.The ideal candidate will possess 5+ years of experience in...

  • Strategic Marketing Data Analyst

    3 weeks ago

    Bengaluru, Karnataka, India Broadwing Labs Full time

    Job Title: Strategic Marketing Data AnalystAbout the Role:As a Strategic Marketing Data Analyst at Broadwing Labs, you will play a crucial role in driving business growth through data-driven marketing strategies. You will be responsible for analyzing complex data from various marketing channels to identify trends, opportunities, and areas of improvement....

  • Data Driven Marketing Insights Professional

    2 weeks ago

    Bengaluru, Karnataka, India Risk Resources LLP Full time

    Risk Resources LLP is seeking a skilled Data Driven Marketing Insights Professional to join our team.Job DescriptionWe are looking for a talented individual who can leverage data to drive strategic marketing decisions and optimize business performance. The ideal candidate will have experience in developing and implementing statistical models and predictive...

  • Strategic Data-Driven Marketing Professional

    1 day ago

    Bengaluru, Karnataka, India Zendesk Full time

    We are seeking a highly skilled Marketing Analytics Lead to join our team at Zendesk.About the RoleThis is a critical leadership position responsible for driving data-driven decision-making across our marketing organization.Key ResponsibilitiesDevelop and maintain a best-in-class analytics ecosystem, enabling seamless access to insights and data-driven...

  • Data-Driven Decision Maker

    3 weeks ago

    Bengaluru, Karnataka, India Aarki Full time

    About UsAarki is a leading AI company that specializes in building innovative advertising solutions to drive mobile revenue growth. We utilize AI to find audiences in a privacy-first world, leveraging trillions of contextual bidding signals and proprietary behavioral models.Role OverviewAs an Analyst with Aarki, you will play a critical role in driving...

  • Data-Driven Marketing Strategist

    2 weeks ago

    Bengaluru, Karnataka, India Assembly Global Full time

    We are seeking a highly skilled Data-Driven Marketing Strategist to join our team at Assembly Global.The successful candidate will be based in Cairo and work closely with clients across the MENA region, focusing on the GCC.About the RoleThis role is part of our CRM team's growth, and we're looking for someone who can develop, implement, and manage retention...