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2 days ago
We are looking for a highly skilled and data-driven Performance Marketing Manager with proven experience in scaling D2C (Direct-to-Consumer) brands.
You will work closely with creative, product, and analytics teams to create high-converting campaigns that accelerate brand growth.
Develop, implement, and optimize performance marketing campaigns across platforms including Meta Ads, Google Ads, YouTube, Amazon Ads, Snapchat, and emerging channels.
Build full-funnel strategies (TOFU, MOFU, BOFU) tailored for D2C brands.
Conduct A/B testing on creatives, copies, audiences, and landing pages.
Collaborate with UI/UX and product teams to optimize website CRO (Conversion Rate Optimization).
Track, measure, and analyze campaign performance using tools such as Google Analytics, GA4, Meta Business Suite, and attribution platforms.
Provide weekly and monthly performance dashboards with actionable insights.
Forecast spends, CAC, and ROI based on past data and industry benchmarks.
Audience & Market Research
Creative Direction
Work with creative teams to guide ad content (videos, static ads, UGC, influencer collabs).
Collaborate with product and sales teams to align campaigns with launches, discounts, and seasonal promotions.
We require 3–6 years of experience in Performance Marketing, preferably for D2C e-commerce brands.
Strong understanding of digital ad platforms (Meta, Google, TikTok/Snapchat, Amazon, etc.).
Proficiency with analytics tools (GA4, Mixpanel, Hotjar, Data Studio).
Strong analytical skills and ability to translate data into strategy.
Hands-on experience with Shopify, WooCommerce, or similar e-commerce platforms is a plus.
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