Strategic Product Marketing Leader
17 hours ago
Job Title:
Strategic Product Marketing Leader
Overview:
We are seeking a highly skilled and experienced Product Marketing professional to drive the marketing strategy for our products. The ideal candidate will be responsible for developing and executing comprehensive product marketing strategies, ensuring alignment with business goals, and effectively communicating value propositions to target audiences.
Key Responsibilities:
- Develop and execute go-to-market strategies for new product launches and feature releases
- Conduct thorough market analysis to identify trends, competitive landscape, and customer needs
- Define and articulate clear product positioning and value propositions
- Collaborate with cross-functional teams to gather insights and ensure successful product positioning and messaging
- Create and maintain sales enablement materials, including pitch decks, FAQs, and objection-handling documents
- Establish KPIs and analyze the effectiveness of marketing campaigns and initiatives
Requirements:
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred
- 8-10 years of product marketing experience in technology or a related industry
- Proven track record of successful product launches and marketing campaigns
- Strong analytical skills and experience with data-driven decision-making
- Excellent written and verbal communication skills
- Ability to work collaboratively in a fast-paced, cross-functional environment
Compensation:
The estimated salary for this position is $120,000 - $150,000 per year, depending on location and experience.
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