Strategic Product Marketing Leader for Digital Finance Solutions
1 day ago
We are seeking a highly skilled Strategic Product Marketing Leader to join our team at DMI Finance Private Limited. As a key member of our organization, you will be responsible for developing and executing successful product marketing strategies to drive growth and customer engagement.
Key Responsibilities:
- Product Roadmap Development: Define and deliver product roadmaps through cross-functional collaboration, setting clear metrics and key results to track performance.
- Cross-Functional Collaboration: Work with engineers, data scientists, customer service teams, operations, marketing, and other stakeholders to solutionize and prioritize concepts and programs.
- Customer Insights and Analytics: Gain deep understanding of customer experience, identify product gaps, and generate new ideas to improve customer experience and drive growth.
- Market Research and Analysis: Conduct market research, develop insights into user behavior, and track product adoption, funnel conversions, A/B tests to achieve business objectives.
Requirements:
- 5-8 years of demonstrated experience in developing and executing successful product marketing strategies.
- Experience in building and scaling engagement and repeat usage behavior for financial services.
- Exceptional communication and collaboration skills, with the ability to influence key decision-makers.
- A strong understanding of cross-functional domains, including product, design, growth, and brand marketing.
About Us:
DMI Finance Private Limited is a leading credit platform in India, offering a range of financial services to customers. We are committed to using technology and innovation to democratize access to credit and provide excellent customer experiences.
Salary: ₹30-50 lakhs per annum (dependent on location and experience).
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