Digital Marketing Executive Leader

3 days ago

Yamunanagar, Haryana, India beBeeMarketing Full time ₹ 50,00,000 - ₹ 66,00,000

**Job Title:** Marketing Campaign Manager

We are seeking a results-driven Digital Marketing Specialist to lead lifecycle marketing initiatives across email campaigns, marketing automations, HubSpot, Dynamics 365, Zoho, and paid social campaigns.

Main Responsibilities:

  1. Manage a team of professionals responsible for email and marketing automation efforts
  2. Email and Marketing Automation:
  • Plan and execute campaigns, build and schedule email campaigns, newsletters, drip nurture, re-engagement, onboarding, win-back
  • Segmentation and Personalisation: Create audience segments based on lifecycle stage, behaviour, and firmographics, apply tokens dynamic content
Automation Workflows: Design and maintain end-to-end journeys, including triggers, branching logic, and lead scoring in HubSpot, Dynamics 365 Marketing, and Zoho CRM Campaigns Marketing AutomationDeliverability and Compliance: Monitor bounce complaint rates, implement best practices, ensure CAN-SPAM GDPR CASL compliance and consent managementTesting and Optimisation: Run A/B tests on subject lines, CTAs, send times, and creatives, iterate based on insightsReporting: Track and report performance, deliverability, open click rates, CTOR, conversion, revenue attributionSocial Media and Content:
  • Own the social content calendar, schedule and publish posts across LinkedIn, Instagram, Facebook, X, and YouTube using tools like HubSpot, Hootsuite, or Buffer
  • Content Coordination: Brief copy design, maintain brand voice, and ensure message-market fit for each platform
Community Engagement: Monitor comments, DMs, escalate as needed, and nurture audience engagementPaid Media: Search and Social
  • Campaign Setup: Build and manage campaigns across Google Ads, Bing Ads, Meta Ads, LinkedIn Ads, and Zoho HubSpot ad integrations where relevant
  • Tracking and Pixels: Implement pixels conversions API, define and maintain UTM taxonomy, and ensure accurate attribution in GA4 HubSpot Dynamics Zoho
Performance Management: Own KPIs such as CTR, CVR, CPL, CPA, ROAS, present weekly and monthly performance insights

Key Skills and Qualifications:

  • Platforms: Hands-on experience with HubSpot Marketing Hub, Dynamics 365 Marketing, and Zoho CRM Campaigns Marketing Automation for lists, workflows, scoring, forms, and attribution
  • Email Marketing: Strong command of segmentation, dynamic content, A/B testing, deliverability, and compliance
  • Paid Media: Practical experience managing Google Ads, Bing Ads, and Meta LinkedIn campaigns end-to-end
  • Analytics and Tracking: Solid understanding of GA4, UTM frameworks, pixel conversion setup, and funnel reporting
  • Copy and Communication: Clear and concise marketing copywriting and excellent stakeholder communication
  • Organisation: Strong time management, prioritisation, and documentation skills in a fast-paced environment

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