Digital Content Strategist
2 weeks ago
Alpino Health Foods is seeking a highly skilled Digital Content Strategist to lead our social media presence. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive social media strategy that aligns with our brand goals.
Key Responsibilities:
Social Media Management
- Manage and maintain our presence across major platforms, including Instagram, Facebook, Twitter, LinkedIn, and YouTube.
- Plan, schedule, and publish engaging content to maintain a consistent flow and drive audience interaction.
- Grow our followers and increase engagement through meaningful interaction and consistent presence.
Content Creation & Copywriting
- Develop compelling copy and captions for posts across all social media platforms that align with our brand tone and voice.
- Write engaging taglines, slogans, and product descriptions that resonate with our audience.
Customer Engagement & ORM
- Monitor and manage our online reputation by addressing reviews and comments across platforms.
- Respond promptly to inquiries from customers and influencers to maintain strong engagement.
- Manage relationships with influencers, tracking collaboration performance to enhance brand visibility.
Innovation, Strategy & Team Collaboration
- Stay updated with the latest social media trends and incorporate them into our strategy.
- Brainstorm and implement creative campaigns with the marketing and design teams to ensure consistent branding.
- Collaborate with internal teams to execute successful campaigns.
Analytics & Reporting
- Track and analyze social media performance metrics to evaluate campaign success.
- Provide regular performance reports with actionable insights to optimize future campaigns.
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