
Expert Paid Campaign Specialist
2 weeks ago
About the Role
We are seeking a skilled Digital Marketing Specialist to plan, execute, and optimize paid campaigns across various digital channels. As a key member of our team, you will be responsible for driving measurable ROI, tracking analytics, and scaling client campaigns with precision.
Key Responsibilities:
- Develop, launch, and refine paid campaigns using Google Ads, Meta Ads, and other platforms.
- Design and manage ad creatives, targeting, and budgets for multiple clients.
- Monitor, analyze, and report campaign performance metrics, including CPC, CPL, ROAS, and CPA.
- A/B test ads, landing pages, and funnels to maximize results.
- Optimize campaigns for lead generation, conversions, and brand awareness.
- Provide insights from analytics tools like Google Analytics and Ads Manager.
- Stay updated on industry trends, platform updates, and best practices.
Requirements:
- Proven experience in managing paid ad campaigns, preferably in an agency setting.
- Strong knowledge of Google Ads, Meta Ads, and remarketing strategies.
- Understanding of conversion tracking, pixels, and analytics dashboards.
- Ability to manage multiple client campaigns with ownership and accountability.
- Strong analytical mindset and ROI-driven approach.
- Knowledge of SEO, automation, or email marketing is beneficial but not required.
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