
Adobe Campaign Specialist
6 days ago
We are seeking a highly skilled Adobe Campaign Specialist to join our team at Tech Mahindra.
Key Responsibilities:- Design, execute, and deploy campaigns using Adobe Campaign in multiple channels, including email, SMS, digital, and direct mail.
- Provide forecasted volumes in campaign requirement sessions and collaborate with client teams to set up email and SMS creatives using standard templates in Adobe Campaign Classic.
- Coordinate with client stakeholders to receive campaign files, validate HTML rendering, and ensure personalization attributes are correct.
- Perform QA on audience and creative to ensure the right customers receive the correct campaign content and mandatory checks are completed before deployment.
- Track deployment details and schedules, report bounces, undeliverable, unsubscribes, and invalid email addresses, and maintain a list of undeliverable emails.
- Monitor automated campaigns and provide input for application server and database server clean-up activities.
- Prior experience with Adobe platforms like Adobe Campaign Classic, Campaign Standard/AJO/AEP.
- Data engineering skills and ability to think on feet, multi-task, prioritize, and work under pressure.
- Responsible, with a positive attitude and ability to work well with a team.
Interested candidates, please share your updated resume to meenakshi.a@techmahindra.com.
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