Digital Campaign Strategist

6 days ago

Gurgaon Rural, India beBeeEmail Full time ₹ 15,00,000 - ₹ 28,00,000
Email Marketing Specialist Job Description

Key Responsibilities:

  • End-to-end campaign execution, including setup, data selection, rollout, and reporting.
  • Building, launching, and optimizing email campaigns across Oracle platforms.
  • Creating and managing customer workflows, segmentation, and targeting strategies.
  • Developing insights from complex data sets and presenting actionable recommendations to internal teams and clients.
  • Writing and optimizing SQL queries using advanced PL/SQL concepts for audience creation and performance tuning.
  • Conducting A/B testing and hyper-personalization campaigns to improve engagement.
  • Compiling campaign performance reports ensuring data accuracy, integrity, and business relevance.

Requirements:

  • 4+ years of hands-on experience designing and managing email campaigns using Oracle Responsys.
  • Strong experience in Oracle Unity CDP implementation (minimum 2 customers).
  • Experience in developing BI reports with Oracle Infinity IQ, including dashboard insights.
  • Proven track record in hyper-personalization and A/B testing campaigns.
  • Proficient in SQL/PL-SQL with expertise in writing complex queries and performance optimization.

Competencies:

  • Highly motivated and collaborative, with ability to work closely with email, digital marketing, and client teams.
  • Strong problem-solving and multitasking abilities with effective time management.
  • Analytical, detail-oriented, and strategic in approach.
  • Excellent communication skills (written, verbal, and presentation).

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