Strategic Campaign Coordinator

7 hours ago


Bengaluru, Karnataka, India beBeeCampaign Full time ₹ 1,20,00,000 - ₹ 2,50,00,000

Role Overview

The Campaign Manager will be responsible for owning end-to-end campaign execution for all lifecycle journeys across loan activation, usage, repayment, and top-up/cross-sell. The primary goal is to deepen customer engagement and improve business metrics such as activation rate, product stickiness, and customer lifetime value using CRM-driven communication.

  • Create communication journeys aligned with key lifecycle stages including post-disbursal onboarding, pre-EMI reminders, repayment follow-ups, and top and cross-sell campaigns.
  • Design and deploy campaigns using Salesforce Marketing Cloud defining trigger logic, audiences, templates, and frequency. Build journeys across channels SMS, WhatsApp, Email, Push.

Requirements

We are seeking a seasoned professional with hands-on experience in Customer Lifecycle Management (CLCM) within the BFSI sector preferably in lending products. Strong command over Salesforce Marketing Cloud Journey Builder, Automation Studio, Contact Builder and analytical mindset to work with dashboards and data to make campaign decisions.

  • 3–5 years of CLCM experience in an BFSI preferably in lending products.
  • Deep understanding of borrower lifecycle journeys and communication needs across credit stages.
  • Strong command over Salesforce Marketing Cloud Journey Builder, Automation Studio, Contact Builder.

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