Programmatic Media Specialist

3 weeks ago


Pune, Maharashtra, India Mediabrands Full time
Campaign Implementation

Collaborate with Ad Ops, Agency Teams, and internal Client Services teams to set up campaigns, ensuring all IO/programmatic media plan requirements are correctly implemented in DSP platforms like DV360/The Trade Desk/Amazon.

Track, measure, and analyze early post-launch campaign activities, resolving delivery and performance problems related to setup and technical issues.

Campaign Optimization, Analysis & Reporting

Utilize DSP and Ad-Server data for daily statistical analysis regarding pacing and performance of campaigns, taking action on relevant optimizations to ensure strong campaign performance against client KPIs.

Generate and deliver client performance reports, communicating campaign insights to clients to ensure client KPIs are met.

Optimize campaigns leveraging the optimization dashboard, providing feedback to Business Intelligence on improved features and data visualization.

Support associates with complex setup optimization queries.

Desired Skills & Experience

Ideal candidate has a Bachelor's degree with a minimum of 3 years of hardcore programmatic experience.

Hands-on experience with DSP platforms like DV360/TDD/Amazon is required.

Optimization skills for different setups and buy types are essential.

Able to understand media plans and identify challenges in achieving KPIs.

Able to pull different reports to analyze campaign performance and make changes to setups on the go.

Multi-tasking on different campaign setups and optimization is necessary.

Exceptional analytical skills and ability to spot trends in data and generate insights based on that.

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). We manage over $47 billion in marketing investment globally on behalf of our clients across our full-service agency networks UM, Initiative, and Mediahub, and through our award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab.

We employ more than 18,000 diverse marketing communication professionals in over 130 countries. Learn more at https://www.ipgmediabrands.com/.



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