Programmatic Media Specialist
2 weeks ago
Campaign Implementation
As a key member of our team, you will work closely with Ad Ops, Agency Teams, and internal Client Services to ensure seamless campaign setup. Your expertise in DSP platforms like DV360, The Trade Desk, and Amazon will be instrumental in implementing IO/programmatic media plans accurately.
Campaign Optimization, Analysis & Reporting
You will utilize DSP and Ad-Server data to analyze campaign performance, identifying areas for optimization. Your analytical skills will enable you to communicate insights to clients, ensuring their KPIs are met. Additionally, you will generate and deliver performance reports, providing valuable feedback to Business Intelligence on optimization techniques and data visualization.
Desired Skills & Experience
We seek a highly skilled professional with a Bachelor's degree and a minimum of 3 years of programmatic experience. Your expertise in DSP platforms, optimization skills, and ability to understand media plans are essential. You must be able to multitask, analyze campaign performance, and communicate effectively with clients.
About IPG Mediabrands
IPG Mediabrands is a leading media and marketing solutions division of Interpublic Group. We manage over $47 billion in marketing investment globally, serving iconic brands across various industries. Our team of 18,000 professionals in over 130 countries is dedicated to delivering innovative solutions that drive business growth.
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