Medical Content Strategist

13 hours ago


Kolkata, West Bengal, India beBeeContentSpecialist Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Medical Content Specialist

We are seeking an experienced Medical Content Specialist to join our team. The ideal candidate will have a strong background in medical writing and marketing, with the ability to develop a content strategy that enhances doctors' digital presence and builds patient trust across platforms.

Key Responsibilities:

  • Develop a comprehensive content strategy that aligns with platform goals for doctor branding, patient engagement, and lead generation.
  • Plan, create, and publish high-quality, SEO-optimized medical content tailored to individual doctor specialties and services.
  • Collaborate with cross-functional teams to identify top-performing keywords, trending topics, and content gaps.
  • Create engaging content that drives traffic, ranks high on search engines, and converts into action.
  • Guide design team on visual assets that complement the content (infographics, banners, videos, carousels).
  • Evaluate content performance and make data-driven decisions to optimize future content creation.
  • Stay up-to-date with industry trends, medical breakthroughs, and regulatory changes to ensure content accuracy and relevance.

Requirements:

  • MBBS degree or equivalent experience in healthcare content, preferably in digital marketing agencies, health tech, or hospital marketing.
  • 3-4 years of experience in creating impactful SEO and performance-driven content.
  • Proven ability to understand Google algorithms, SEM tools, and keyword planning.
  • Familiarity with CMS, Canva/Figma, and analytics tools is a plus.
  • Excellent communication, leadership, and stakeholder management skills.

Nice to Have:

  • Experience in customer-facing roles or handling doctor/healthcare professional relationships.
  • Prior exposure to brand storytelling, ad copywriting, or campaign ideation in the healthcare space.
  • Comfort working in fast-paced, collaborative environments.


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