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Digital Media and Communications Specialist

1 week ago

Mangalore, Karnataka, India Highness Microelectronics Ltd. Full time
Job Description

About Us:

HighnessMicro, a pioneering digital-imaging solutions provider with 21 years of expertise in Industrial Automation, Medical & Healthcare, Transportation, Broadcasting & Media sectors, is seeking a skilled Digital Media and Communications Specialist. Our emphasis on localised manufacturing has enabled us to establish ourselves as a leading manufacturer of Made In India Imaging products such as TFT-LCD Displays, Display Controllers, Touch Screens etc.

We are the first Indian company to manufacture Medical Grade Surgical Monitors, Medical Workstations, Outdoor & Station Displays, Displays for Passenger Information System & Displays for GPS Devices for online tracking of Trains.

The ideal candidate will handle all media activities including Social Media Presence on Facebook, Twitter, YouTube, Adverts in online & offline Magazines, News Releases, Participation in Trade shows & Exhibitions (including complete planning, booth design, show participation, lead generation strategy), Running Online Campaigns, Emailers, Publications in relevant journals, Blog Strategy, Managing Listings & Lead generation on B2B Platforms such as IndiaMart, TradeIndia, Sales Platforms such as Amazon, Flipkart, Marketplace such as GEM Portal, Alibaba, Website Optimisation Strategy (excluding Software Development & SEO).

Responsibilities:
  • Develop and execute social media strategies to enhance brand presence
  • Create engaging content for various online platforms
  • Design and implement email marketing campaigns
  • Analyse website traffic and optimise it for better user experience
  • Liaise with external agencies for trade show participation and exhibition management
  • Manage online listings and lead generation across multiple platforms

Requirements:

  • Minimum 5 years of experience in digital media and communications
  • Expertise in handling online campaigns, listings, emailers, social media accounts
  • Proficiency in Google Ads, AdWords, AdSense, Optimisation Techniques, Conversions, Audience & Keywords
  • Excellent written and spoken English communication skills
  • Negotiation Skills

About HighnessMicro

HighnessMicro is a Digital-Imaging expert providing Imaging solution for last 21 years specialising in products suitable for Industrial Automation, Medical & Healthcare, Transportation, Broadcasting & Media etc.

With complete emphasis on localised manufacturing, over last 2 decades HighnessMicro has carved a niche for itself when comes to offering Made In India Imaging products such as TFT-LCD Displays, Display Controllers, Touch Screens etc.