Digital Marketing Executive

2 days ago

Mangalore, Karnataka, India OpenIAM Full time

Are you passionate about digital marketing and looking to make an impact in the cybersecurity space? OpenIAM, a leading American cybersecurity company and developer of the OpenIAM Identity and Access Management (IAM) platform, is seeking a Digital Marketing Executive to join our dynamic digital marketing team and help us elevate our online presence. 

About OpenIAM 

At OpenIAM, we empower organizations to secure their digital identities with innovative Identity and Access Management (IAM) solutions. Our mission is to ensure digital security in a fast-evolving technological landscape. Join us as we continue to grow and expand our influence globally. 

Required 

  • Experience working in B2B SaaS and/or Cybersecurity enterprise companies. 

Key Responsibilities 

  • Digital Strategy Development: Design and execute comprehensive digital marketing strategies to drive business goals. 
  • SEO & SEM Optimization: Plan and manage all digital marketing activities, including SEO and SEM campaigns, to increase website traffic and visibility. 
  • Social Media Management: Develop and oversee social media strategies across platforms (, Facebook, Instagram, Twitter) to grow our online presence. 
  • Email Marketing & Automation: Create and implement email campaigns to engage audiences and nurture leads effectively. 
  • Content Creation: Collaborate with the content team to create compelling digital content for websites, blogs, emails, and social media platforms.  
  • Performance Marketing: Strategize and execute performance marketing funnels to drive measurable results. 
  • Analytics & Reporting: Measure the performance of campaigns using tools like Google Analytics and provide insights to optimize future efforts. 
  • Paid Advertising: Manage PPC campaigns on Google Ads, Facebook, , and other platforms to drive targeted traffic and conversions. 

Who You Are 

  • Experienced Professional: 1-4 years of experience in digital marketing with a focus on SEO, SEM, PPC, and social media. 
  • Brand Strategist: Strong understanding of branding strategies and design principles. 
  • Creative Communicator: Excellent written and verbal communication skills with the ability to create compelling content. 
  • Analytical Thinker: Skilled in leveraging analytics tools to assess and optimize campaign performance. 
  • Team Player: Collaborative with strong interpersonal skills. 
  • Proficiency in HubSpot CRM and familiarity with Google marketing tools.

What We Offer 

  • The opportunity to be part of a cutting-edge cybersecurity company. 
  • A collaborative and supportive work environment. 
  • A chance to innovate and shape the digital marketing strategy of a leading company. 

Ready to join a team that values innovation and collaboration? Apply now and help us take OpenIAM's digital marketing to the next level 

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