Senior Media Buyer

3 days ago

Nashik, Maharashtra, India beBeeSearch Full time ₹ 80,00,000 - ₹ 1,50,00,000

As a seasoned media buyer, you will play a pivotal role in executing high-volume campaigns across multiple platforms with a primary focus on search arbitrage.

Key Responsibilities:
  • Campaign Execution
    • Develop and implement effective campaign strategies to maximize revenue from search feeds.
    • Create and manage ad campaigns with advanced targeting options, custom audiences, pixel events, and conversion tracking.
    • Optimize campaign performance for CPC, CTR, and ROI, ensuring the lowest cost per conversion while maximizing revenue.
  • Search Arbitrage & Monetization
    • Drive traffic to optimized landing pages using various platforms such as Meta, Taboola, Outbrain, and Google Ads.
    • Collaborate with feed providers to align campaign traffic sources and maximize earnings per click (EPC).
    • Balance arbitrage economics: cost of acquisition vs. revenue from search feeds.
  • Analysis & Optimization
    • Conduct regular performance reviews, making data-driven decisions to optimize bids, creatives, placements, and audiences.
    • Perform A/B testing for ad creatives, landing pages, and feed response.
    • Track and analyze performance using ClickFlare, Voluum, Google Analytics, and internal dashboards.
    • Utilize UTM tagging and pixel management for deep tracking and attribution analysis.
  • Strategy & Reporting
    • Develop campaign strategies based on ROI goals and market trends.
    • Monitor spend and performance metrics such as CPC, CPM, CTR, CPA, EPC, ROAS.
    • Provide actionable insights, reporting, and recommendations to improve campaign performance and budget utilization.
    • Stay up-to-date on algorithm changes, ad policies, and best practices across various platforms.

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