Digital Marketing Specialist

3 weeks ago


Pune, Maharashtra, India ViralMint Full time
SEM/PPC Expert Job Description

ViralMint is seeking a highly skilled SEM/PPC Expert to join our team in Baner, Pune. As a key member of our digital marketing team, you will be responsible for driving business growth through effective paid advertising strategies.

Key Responsibilities:

  1. Analyze and optimize PPC accounts to identify opportunities for scaling spends and improving performance.
  2. Develop and implement quarterly/monthly goals with clients to ensure alignment with business objectives.
  3. Oversee the handover of ad accounts and create a checklist of tasks to be completed for successful account management.
  4. Collaborate with stakeholders to create a plan of execution based on set goals.
  5. Prepare campaign launch checklists and ensure seamless execution.
  6. Establish and manage PPC campaign strategies, tone, content, and audience targeting.
  7. Develop analytics processes for data collection and testing to identify trends and insights for optimizing spend and performance.
  8. Optimize digital audience targeting and segmentation by channel outlet, identifying key customer segments and prospective modeling.
  9. Partner with design teams to develop and optimize campaign-specific creative and level up key creative rules by platform.
  10. Conduct weekly calls to discuss campaign performance and brainstorm strategies for scaling ad accounts.
  11. Communicate campaign performance, insights, and opportunities with a focus on analysis and KPI metrics.

Requirements:

More than 2 years of experience in SEM/PPC.

Decent hike on current CTC.

Interested candidates can share their profile at pranali.chalikwar@viralmint.com



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