Digital Marketing Strategy Lead

1 week ago

Pune, Maharashtra, India beBeeProgrammatic Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Job Title: Associate Director, Programmatic

We are a solution for sustainable and scalable growth. Our company is a provider of data science, product development & offshoring solutions for internet and tech businesses.

Our team drives the evolution of content management, customer experience, media management, and data analytics for clients ranging from 50 person start-ups to 5000+ strong tech giants.

Key Responsibilities:
  • Oversee media planning, campaign execution, pacing, and optimization across Amazon DSP, CM360, and Programmatic platforms.
  • Define, streamline, and document operational processes to boost efficiency.
  • Identify bandwidth and resourcing gaps; work with leadership to align hiring or redistribution.
  • Serve as an escalation point for client-facing teams on delivery, performance, and troubleshooting.
  • Translate business challenges into digital solutions through structured planning and media intelligence.
  • Coordinate with account managers to provide actionable insights and regular performance reports.
  • Build trusted relationships with client stakeholders through regular check-ins, proactive problem-solving, and strategic input.
  • Manage and mentor a team across Search, Social, Programmatic, and AdOps functions.
  • Monitor team bandwidth, performance, and resource allocation to maintain delivery quality.
  • Lead onboarding for new clients — from brief intake, process alignment, team identification, to go-live.
Required Skills and Qualifications:
  • 10+ years of experience in digital marketing, with a proven track record of success in driving growth.
  • Experience working with clients in US and APAC.
  • Strong understanding of digital marketing channels, performance marketing, and best practices.
  • Strong analytical skills, with the ability to use data to drive decisions and optimize performance.
  • Excellent communication and collaboration skills.

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