Digital Marketing Lead – EdTech

3 weeks ago

Pune, Maharashtra, India Fullstack Guru It Solutions Private Limited Full time
Job Description

About Us

We are a growing EdTech company with a strong track record in offline training and student placements. Now expanding into digital-first learning, we are looking for a Digital Marketing Lead to drive our online presence, lead generation, and brand building. If you are passionate about education and have hands-on experience in digital marketing within the EdTech/Education industry, we'd love to talk.

Role Overview

As our Digital Marketing Lead, you will own the end-to-end marketing strategy from planning to execution with a strong focus on SEO, paid campaigns, social media, and content marketing. You will also manage external partners (freelancers/agencies) and ensure our digital marketing translates into measurable student enrollments.

Key Responsibilities

- Develop and execute a digital marketing strategy aligned with business goals (lead generation, enrollments, brand visibility).
- Plan and manage SEO, SEM, Google Ads, Meta/LinkedIn campaigns, and track ROI.
- Drive content marketing (blogs, case studies, student success stories, social media).
- Collaborate with creative/video freelancers to showcase placement records and student journeys.
- Manage and coordinate freelancers/agencies for execution, ensuring consistency and quality.
- Monitor KPIs: Cost per Lead (CPL), conversion rates, ROI, and optimize campaigns accordingly.
- Conduct market research to understand student needs, competitor strategies, and new digital trends in EdTech.
- Report campaign performance to management with actionable insights.

Key Requirements

- 35 years of digital marketing experience, with at least 2 years in EdTech/Education sector.
- Strong knowledge of SEO, Google Ads, Facebook/Instagram Ads, LinkedIn marketing, YouTube promotions.
- Proven track record in lead generation & conversion optimization.
- Experience managing freelancers/agencies.
- Excellent communication and storytelling skills ability to repurpose offline placement success into digital campaigns.
- Data-driven mindset with proficiency in Google Analytics, Search Console, ad dashboards.
- Creative thinker with an eye for engaging content (blogs, reels, testimonials).

Preferred Qualities

- Experience in student-centric marketing (targeting freshers, job seekers, or early career professionals).
- Ability to work independently and own results.
- Familiarity with EdTech sales funnels (from awareness inquiry enrollment).

Spotlight

- Cafeteria, Annual leaves, Rewards & recognition, Performance bonus, Mobile bill reimbursements

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