Chief Narrative Officer

6 days ago

Mumbai, Maharashtra, India beBeeBrand Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Job Description

This role revolves around leading impactful campaigns that create narratives beyond product. The voice behind stories people remember, you'll drive end-to-end campaigns from insight to execution.

Key Responsibilities
  • Conceptualize and execute social-first ideas that build community and cultural relevance.
  • Lead growth levers like Customer Acquisition, Search Volumes, Share of Voice (SOV), Share of Experience (SOE), along with brand love metrics — Awareness, Consideration, Affinity.
  • Influence Revenue, Retention, and Engagement through storytelling and precision targeting.
  • Partner with media agencies to launch campaigns across Digital, TV, OTT, OOH, ensuring strong presence across every consumer touchpoint.
  • Evaluate and optimize campaign performance across markets and segments.
  • Build GTM strategies for major launches and cultural moments.
  • Maintain a consistent brand voice across all platforms.
  • Stay ahead of cultural trends — from reels to rituals.
What We're Looking For
  • 4–7 years of experience managing international markets at high-impact consumer, D2C, or digital-first companies.
  • At least one 3+ year long-term stint — we value stability and depth.
  • Strong creative instincts with the ability to brief, shape, and deliver bold ideas.
  • Proven track record in integrated campaigns (TVC, digital, social, influencer, branded content).
  • Deep understanding of Indian consumers, culture, and context.
  • Analytical mindset — ability to extract insights and use data to inform sharper storytelling.
  • Passion for storytelling, creativity, and craft.
Culture Fit
  • A culture sponge — tracking memes, movements, and mood shifts.
  • A storyteller with commercial acumen.
  • Collaborative, agile, and quality-obsessed.
  • Passionate about brands that stand for something meaningful.

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