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Marketing Manager Lead

2 weeks ago

Thiruvananthapuram, Kerala, India Ruhe Full time

Join us at Ruhe as we continue to push the boundaries of innovation and customer satisfaction. Our next Brand Marketing Manager will be a game-changer, driving sales, enhancing brand visibility, and ensuring a strong presence in both B2B and B2C markets.

About the Team

We're a fast-growing and innovative brand, dedicated to delivering exceptional customer experiences through our products and services. Our team is passionate about what we do, and we're looking for someone who shares our enthusiasm and commitment to excellence.

As our Brand Marketing Manager, you'll have the opportunity to work closely with our sales, distribution, and e-commerce teams to align brand strategies with business goals. You'll develop and execute brand marketing strategies to drive sales, enhance brand visibility, and ensure a strong presence in both B2B and B2C markets.

Key Responsibilities:

  • Develop and execute brand marketing strategies to enhance market presence and customer engagement.
  • Conduct market research and competitor analysis to identify growth opportunities.
  • Oversee product positioning, pricing strategies, and promotional campaigns to drive brand performance.
  • Manage digital marketing initiatives, including social media, content marketing, SEO/SEM, and e-commerce branding.
  • Collaborate with sales, distribution, and e-commerce teams to align brand strategies with business goals.
  • Lead advertising, PR, and media planning efforts to maximize brand reach.

You'll also be responsible for driving successful new product launches, ensuring strong branding and market penetration. Working with creative teams, you'll develop marketing materials, packaging, and brand assets. Building and managing relationships with agencies, vendors, and influencers will also be key aspects of your role.