Senior Marketing Manager

6 days ago


Thiruvananthapuram, Kerala, India Genrobotics Full time
Job Description

We are looking for a Senior Marketing Manager with 4+ years of experience in marketing, lead generation, and brand building. The ideal candidate should have a strong understanding of marketing collaterals, customer psychology, and digital strategy to drive business growth in B2B and B2G markets.

This role requires a strategic thinker who can lead high-impact marketing campaigns, craft compelling brand narratives, and enhance market presence. The candidate should be data-driven, creative, and proactive, with a passion for storytelling, customer engagement, and social impact through technology-driven innovation

Job Responsibilities

- Develop and execute high-impact marketing campaigns to enhance brand presence and generate leads.
- Create persuasive, high-quality marketing collaterals tailored to various customer segments.
- Optimize and manage marketing budgets to maximize return on investment (ROI).
- Drive lead generation and demand generation efforts in B2B and B2G markets.
- Plan and implement performance marketing strategies, including Google Ads and LinkedIn Ads.
- Craft engaging and SEO-optimized content to boost organic traffic.
- Utilize marketing automation tools (e.g., HubSpot, Salesforce) for campaign management and customer relationship nurturing.
- Strengthen brand positioning through organic and paid social media strategies.
- Analyze data using Google Analytics and other tracking tools to refine marketing efforts.
- Manage public relations campaigns and execute high-impact events.
- Collaborate cross-functionally with sales, product, and leadership teams to drive revenue growth.
- Lead and mentor marketing teams, fostering a high-performance culture.

Qualification: MBA/BBA in Marketing, Communications, or a related field preferred.

Experience: 4+ Years

Skills Required

- Strong Understanding of Marketing Collaterals Ability to create persuasive, high-impact sales and marketing materials tailored to different customer segments.
- High Execution Skills Ability to drive marketing projects from concept to execution with efficiency.
- Budget Management & Optimization Expertise in managing and optimizing marketing budgets for maximum ROI.
- Self-Initiative & Problem Solving A proactive, solution-oriented approach to marketing challenges.
- Deep Knowledge of Customer Psychology Expertise in understanding buyer behavior, emotional triggers, and decision-making patterns.
- Lead Generation & Demand Generation Proven track record of B2B and B2G lead generation success.
- Performance Marketing & Digital Advertising Experience in Google Ads, LinkedIn Ads, and data-driven ad optimization.
- Content Marketing & SEO Ability to craft engaging, high-ranking content that drives organic traffic.
- Marketing Automation & CRM Hands-on experience with HubSpot, Salesforce, or similar CRM tools.
- Social Media & Brand Positioning Strong understanding of organic and paid social media growth strategies.
- Data Analysis & Reporting Proficiency in Google Analytics, performance tracking, and data-driven decision-making.
- Public Relations & Event Management Experience in handling media, PR campaigns, and high-impact events.
- Communication & Leadership Strong verbal and written communication skills with the ability to lead teams.
- Collaboration & Cross-Functional Coordination Ability to work closely with sales, product, and leadership teams to drive revenue growth

Skills: seo,data analysis,marketing collaterals,campaigns,collaboration,marketing,brand building,google ads,marketing automation,lead generation,public relations,social media,linkedin ads,event management,social media marketing,leadership,performance marketing,crm,digital strategy,communication,brand positioning,content marketing,media

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