Advertising Campaign Coordinator
2 days ago
**Job Description**
Internshala is seeking a highly motivated Advertising Campaign Coordinator to join our marketing team. As a key member of our team, you will be responsible for supporting the execution, optimization, and scaling of various digital advertising campaigns.
Key Responsibilities:
- Campaign Management: Assist in creating, managing, and optimizing Google Ads, Facebook Ads, and other ad campaigns to drive business growth.
- Audience & Keyword Research: Conduct keyword research, audience targeting, and bid management to enhance campaign performance and improve ROI.
- Data Monitoring & Analysis: Monitor and analyze campaign performance data to provide actionable insights and recommendations.
- Strategy Development: Collaborate with the team to develop and implement strategies for improving campaign performance and achieving business goals.
- Performance Reporting: Assist in preparing detailed performance reports and presentations for internal review.
- Testing & Experimentation: Support the team in testing new advertising channels, creatives, and tactics to improve campaign performance.
Requirements:
- Paid marketing budget management experience of at least INR 1 Lakh/month.
- In-depth knowledge of Google Ads and Meta Ad platforms.
- Proficiency in Excel for data analysis, including pivot tables.
- Strong analytical skills with great attention to detail.
- Excellent written and verbal communication skills.
- Ability to work independently and collaborate effectively in a fast-paced environment.
- Eagerness to learn and adapt to new technologies and marketing trends.
Salary Estimate: INR 5-7 lakhs per annum based on location and experience.
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