Mobile Application Marketing Strategist

We are seeking a skilled and experienced ASO Specialist to play a crucial role in enhancing the visibility and performance of our mobile applications on various app stores.

• Optimize app listings by crafting compelling and keyword-rich app titles, descriptions, and metadata to maximize visibility and user engagement.
• Implement strategies to improve rankings and drive organic downloads through thorough keyword research and competitor analysis.

1. Keyword Research: Conduct comprehensive keyword research to identify relevant and high-performing keywords for each app. Stay updated on industry trends and changes in search algorithms to adapt keyword strategies accordingly.
2. App Listing Optimization: Craft engaging app titles, descriptions, and metadata that resonate with users and align with our marketing goals.
3. A/B Testing: Develop and implement A/B testing strategies to identify and optimize the most effective elements of app listings.
4. Competitor Analysis: Monitor and analyze competitors' app store presence to identify opportunities and stay ahead of market trends.
5. Performance Tracking: Utilize analytics tools to track and analyze the performance of app store optimization efforts and provide actionable insights to improve results.

• Proven experience in App Store Optimization (ASO) with a strong understanding of keyword research, app listing optimization, and A/B testing.
• Excellent communication and collaboration skills with the ability to work closely with cross-functional teams.
• Ability to analyze data and provide actionable insights to inform optimization strategies.
• Strong problem-solving skills with the ability to think creatively and develop innovative solutions.

• A dynamic and supportive work environment that fosters growth and development.
• Ongoing training and professional development opportunities to enhance your skills and expertise.
• The chance to work on exciting and challenging projects that impact the success of our mobile applications.