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Senior Mobile Marketing Specialist

1 week ago

Noida, Uttar Pradesh, India Click Orbits Pvt Ltd Full time
Company Overview:

We are Click Orbits Pvt Ltd, a leading digital marketing agency specializing in mobile app marketing. Our team is passionate about helping businesses succeed in the ever-changing mobile landscape.

Job Description:

We are seeking a highly skilled Senior Mobile Marketing Specialist to join our team. As a key member of our performance marketing team, you will be responsible for designing and executing high-impact campaigns to drive user acquisition, engagement, and retention for our clients' mobile applications. You will leverage your expertise in mobile advertising, web analytics, and conversion optimization to develop innovative strategies that maximize app downloads and user conversions while optimizing return on ad spend (ROAS).

Key Responsibilities:
  • Develop and execute end-to-end mobile app web campaigns, including planning, implementation, optimization, and performance analysis.
  • Collaborate with clients and internal teams to understand app objectives, target audience, and key performance indicators (KPIs) to inform campaign strategy and handling Publisher Engagement and Retention.
  • Utilize a mix of channels and tactics to drive app installs and conversions, including mobile web advertising, app store optimization (ASO), search engine marketing (SEM), social media advertising, and display retargeting affiliate channels, Programmatic buying.
  • Conduct in-depth audience segmentation and targeting to reach relevant users and maximize campaign effectiveness.
  • Create compelling ad creatives, landing pages, and app store assets that resonate with target audiences and drive user engagement.
  • Monitor campaign performance in real-time, analyzing key metrics and identifying opportunities for optimization and improvement.
  • Acquiring potential partners and negotiating terms with all new and existing publishers and forming/negotiating strategic alliances with new and existing online partners.
  • Provide operational and monetization plans for campaigns and clients.
  • Integrate and Implement the mobile publishing tools and best practice system.
  • Implement A/B tests and multivariate experiments to optimize campaign elements such as ad copy, creative assets, targeting criteria, and bidding strategies.
  • Finding and strategizing new sources of inventory for performance campaigns.
  • Provide regular performance reports and insights to clients, highlighting campaign results, key learnings, and recommendations for future optimizations.