Digital Search Visibility Strategist

1 day ago

Cochin, Kerala, India beBeeSEO Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
About the Role:

We are seeking a visionary leader to drive our global organic search strategy and elevate digital visibility across all platforms.

This is a rare opportunity for an SEO expert to influence the digital trajectory of a fast-scaling brand and establish search as a critical performance lever.

Key Responsibilities:

  • Strategic Leadership & Vision:
    • Own the global SEO strategy across all products, platforms, and regions-spanning B2C and B2B initiatives.
    • Translate business objectives into high-performing SEO roadmaps aligned with growth goals, demand generation, and brand reach.
    • Define performance KPIs and forecasting models to quantify impact, ROI, and growth opportunities.
  • Team Building & Cross-Functional Leadership:
    • Build and lead a high-performing SEO team across technical SEO, content, link acquisition, and SEO analytics.
    • Collaborate closely with product engineering, content, paid media, brand, and data science teams to integrate SEO across all customer journeys.
    • Advocate for SEO best practices and organic-first thinking across the organization.
  • Technical SEO & Innovation:
    • Oversee enterprise-level technical audits, site architecture optimization, schema implementation, core web vitals, crawl efficiency, and mobile-first indexing.
    • Stay ahead of search engine algorithm changes, Google, Bing, YouTube, etc., generative AI trends, and evolving search behavior.
  • Content & Authority Strategy:
    • Guide data-driven content strategy using search intent modeling, topical clustering, and SERP analysis.
    • Architect scalable link acquisition and brand authority frameworks to strengthen domain performance and topical relevance.
  • Analytics & Performance Management:
    • Set up robust SEO analytics systems using tools like GA4, GSC, SEMrush, Ahrefs, Sitebulb, and Looker/Data Studio dashboards.
    • Continuously measure, report, and optimize against organic KPIs: traffic rankings, share of voice, engagement, conversions, and revenue attribution.

Required Skills and Qualifications:

  • Bachelor's or Master's degree in Marketing, Computer Science, Digital Strategy, or a related field.
  • 7-10+ years of progressive SEO experience including 3+ years in a senior leadership role managing large-scale SEO operations.
  • Demonstrated success in scaling organic traffic and revenue through innovative SEO programs in high-growth digital environments.
  • Deep expertise in all facets of SEO: technical, content, UX, and off-page (including digital PR and backlinks).
  • Experience with enterprise CMS platforms, site migrations, and SEO in multilingual/multiregional environments.
  • Strong stakeholder management and executive reporting skills.
  • Ability to lead cross-functional initiatives and influence at all levels of the organization.
  • Bonus: Familiarity with AI-driven content workflows, programmatic SEO, or headless CMS.

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