Strategic Insights Lead

6 days ago

Mangalore, Karnataka, India beBeeInsights Full time ₹ 1,50,00,000 - ₹ 2,01,00,000
Market Research Analyst

We are seeking a highly skilled Market Research Analyst to drive our UK and European business forward.

Key Responsibilities:
  • Conduct in-depth research and analysis of the UK and European fleet, logistics, and commercial vehicle markets.
  • Identify emerging trends, regulatory changes, and growth opportunities within target industries.
  • Deliver regular market landscape reports to inform our go-to-market and product strategies.
  • Track and analyze key competitors' offerings, positioning, go-to-market strategies, and customer engagement.
  • Provide actionable intelligence to help shape our differentiation and value proposition.
  • Maintain a competitor intelligence repository for use by our marketing, sales, and product teams.
  • Develop and update detailed target persona profiles for enterprise buyers and influencers in the region.
  • Gather insights on customer pain points, decision criteria, and buying journeys through primary and secondary research.
  • Support our ABM and enterprise marketing teams with persona-driven messaging and campaign planning.
  • Design and execute brand perception studies (surveys, interviews, social listening, etc.) to measure our reputation among target audiences.
  • Analyze findings to identify strengths, weaknesses, and perception gaps.
  • Collaborate with our marketing and communications team to develop and implement plans to address brand gaps and enhance our market positioning.
  • Work closely with our enterprise marketing, ABM, sales, and product teams to ensure insights are embedded in strategy and execution.
  • Presentation of findings and recommendations to senior leadership and cross-functional teams.
  • Support the creation of thought leadership and content marketing with data-driven insights.

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